Hybridity As The Cultural Effect Of Globalization-...

Hybridity as the cultural effect of globalization- Introduction According to Avtar Brah and Annie Coombes, the term hybridity originated as a biological term that was used to describe the outcome of a crossing of two or more plants or species. It is now a term that is used for a wide range of social and cultural phenomena involving mixing, and has become a key concept within cultural criticism and post-colonial theory (A. Brah and A.E. Coombes. 2000.). Marwan Kraidy defines the term as the cultural logic of globalization because hybridity confirms that there are traces of other cultures in every culture (Marwan M. Kraidy. 2005.). Hybridization is defined as â€Å"the ways in which forms become separated from existing practices and recombine with new forms in new practices† (Rowe and Schelling 1991: 231). In his book Globalization and Culture: Global Mà ©lange, Jan Nederveen Pieterse describes globalization as an objective, empirical process of increasing economic and political connectivity, a subjective process unfolding in conscious ness, as the collective awareness of growing global interconnectedness, and a host of specific globalizing projects that seek to shape global conditions (Nederveen Pieterse. 2009. 16-17). Based on these definitions, it is evident that globalization and hybridity have strong connections to each other. They also prove that globalization and hybridity affect every individual in some way, and this paper will focus on the cultural aspect ofShow MoreRelatedThe Black And Black British Diaspora2184 Words   |  9 Pagesthrough which the Black British diaspora has been imagined and represented by the theorisations of Paul Gilroy and others. Why does Gilroy (and others) suggest his notion of ‘The Black Atlantic’ as useful for re-imagining black identities? 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